Developed as a lead generation tool, the Proximity Profit Playbook was created to showcase five proven strategies we could rapidly implement to deliver immediate value for clients.

I designed the Playbook’s identity, including the visual system, custom iconography, and naming conventions for each strategy—ensuring it felt distinctive, easy to understand, and clearly positioned as off-the-shelf, plug-and-play solutions.

We launched it at the Marketing Association’s Digital Day Out with a stand featuring the Playbook housed in a secure display case—elevating it into a premium, must-see asset. This sense of theatre was designed to signal value, spark curiosity, and draw delegates to the stand.

Supporting assets included a conference video to attract and engage attendees, and a PowerPoint sales tool for our MD to present to qualified leads.