THE SPARK MADE FOR YOU REVIEW
Personal, data-led, and genuinely useful
Trust is built through relevance. The Made For You Review uses customer data to create something that feels personal, warm and one-to-one. It’s designed to show customers we understand them, not just their plan.
DESIGNED TO MAKE IT SIMPLE
I led the design of a modular email system that brings complex data to life in a clear, conversational way. Each component is built to flex around individual data points, turning insights into easy-to-scan content and tailored recommendations.
PUTTING CUSTOMERS FIRST
Beyond playback, the email helps customers make better decisions. Whether that’s saving money or getting more value, we’ve done the hard work for them and made the next step obvious.
IMPACT
MFYR proved a hit from the get-go. Customers who acted on their personal recommendation now save around $15 a month. For Spark, the programme achieved an impressive 20% reduction in customer churn. It also did nicely in the 2023 TVNZ NZ Marketing awards – taking out seven awards including best overall winner.